2015, ux/ui design, photography
In collaboration with
Frederik Højfeldt Nielsen
Madmarkedet.dk is an online food market focusing on bringing products from small local farmers into the city. We were asked to deliver a high-fidelity mock-up of Madmarkedet.dk future UI for their online platform, including a photo-shoot of their products.
After several workshops with the team behind Madmarkedet.dk we decided to design for an authentic look with the feel and atmosphere of a real food court. My primary contribution to this project was to design the responsive UI mock-ups and shoot the displayed product photographs.
We designed the UI to support and give focus to the high quality images of the products. On the front page we designed a more experimental grid for engaging the user to explore the available products. For the product page we created a more traditional grid for a clear overview.
The “basket” page facilitates to see chosen products and make changes in quantity. A miniature version of the basket is available from all pages by hovering the basket icon in the top menu.
The aim of the photo-shoot was to document all the products and support the authentic feel, related to the local production. A part of the photo-shoot was also to capture inspirational dishes made from the products.